‘Huge amount of ego’: how Bloomberg and Trump ended up fierce rivals

The New York billionaires can be best described as mortal enemies – but that wasn’t always the case

These days Donald Trump and Mike Bloomberg can best be described as mortal enemies.

The former New York mayor’s campaign against the president is leveraging Bloomberg’s deep pockets to oust his fellow Manhattan billionaire. Bloomberg has hired hundreds of staffers and organizers across 30 states. Bloomberg’s ads are ubiquitous on TV and his campaign has reserved a 60-second spot during the Super Bowl with an estimated price tag of $10m.

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